About

Over a decade ago, 8th grader Alec Distler started a small business for a school project. He crushed pretzels, coated them with cayenne, and re-baked them to sell in school. Today, we start from scratch. Premium flour, hand twisting, baking, crushing, seasoning, and baking again. All without preservatives, MSG, or artificial flavors. Each bite is different, and we wouldn't want it any other way.